On K(Korea)-trip Young India
for
K-lingo,K-food,K-drama,K-pop
(All the images are subject to IPR)
Incheon International Airport South Korea Image (C) Dr Ajay Kumar Ojha |
Anseong City South Korea Image (C) Dr Ajay Kumar Ojha |
Indian - specially youth are getting hugely attracted towards the cuisine & culture, music & drama of Korea. Korean Culture Centre situated in Lajpat Nagar Delhi is not only playing a great role in popularizing Korean culture by organizing seminars & workshops at regular intervals but the Centre has also become a hub of such activities by providing opportunities of learning & training to Indian youth.
Korean Culture Centre Lajpat Nagar Delhi Image (C) Dr Ajay Kumar Ojha |
Library Korean Culture Centre Delhi Image (C) Dr Ajay Kumar Ojha |
Restaurant Korean Culture Centre Delhi Image (C) Dr Ajay Kumar Ojha |
Indian youths are learning K-lingo that is Korean language, loving eating kimchi the special Korean cuisine and captivated by Korean pop, Korean drama and Korean film.
Special Korean Cuisine KIMCHI Image (C) Dr Ajay Kumar Ojha |
The northeast of India has had a long history of being Seoul-stirred but K-craze is fanning out almost all over the country including South. Internet groups with a monstrous member list bind the K-fans together as do Korean Culture Centre meets across cities where K-fans meet.
"K-pop Contest India 2015" Organized by Korean Culture Centre Delhi Image (C) Dr Ajay Kumar Ojha |
If one throws the K-word at any K-fan, one can watch genie emerging from the bottle. They will start narrating about how they have learnt the language so that they can watch K-dramas, K-films without resorting to sub-titles, how they sing along to their favourite songs.
The demography of the K-constituency is predominantly the teen and mid-twenties age group, and almost overwhelmingly female.
But please do not underestimate the power of word-of-mouth publicity in the spread of Korean wave even in the age of social media. This publicity has played a huge role in forwarding the popularization of K-pop and K-drama.
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